Arete Techne
Blending the Greek ideals of 'Arete' (achieving one's highest potential) and 'Techne' (art or skill), we craft compelling narratives across film, advertising, and emerging media. With the Phronesis Project, we seek to catalyze global transformation and ignite purposeful action through education. Our innovative edu-tech initiatives drive meaningful change, paving the way for a more equitable and empowered world.
phronesis project: Action Education, through design
At the heart of the Phronesis Project is a vision: the transformation of wisdom into dynamic, purposeful action - to bring the light of wisdom to illuminate and to bring a new hope to people. To elevate learning by caring for the individual, the student, through human design centric modalities.
Our Vision
We envision a world where learning transcends traditional boundaries, where knowledge isn't just acquired but lived. The Phronesis Project stands as a beacon, illuminating the path from understanding to action, from potential to realization.
Our ApproachVisually Stunning Materials: We believe that aesthetics play a crucial role in engagement and retention. Our learning resources are crafted with meticulous attention to visual design, ensuring that every interaction is not just informative but also visually captivating.Human-Centric Design: At the core of our methodology is a deep respect for human cognition and emotion. We design our materials with empathy, considering the diverse needs, motivations, and learning styles of our users.Bridging Theory and Practice: We go beyond merely presenting information. Our resources are carefully structured to guide learners from theoretical understanding to practical application, ensuring that wisdom translates into tangible skills and actions.Inspiring Hope and Action: Knowledge, in our view, is a powerful catalyst for change. We curate and present information in ways that not only educate but also inspire, motivate, and empower individuals to take meaningful action in their lives and communities.Website, coming soon!
Films - universal imagination engine
At Arete Techne, our mission is to build utilising multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond and create with more aware, capable and imaginative systems, the next change will come from vision, that'll revolutionize storytelling.Ad Films
From concept to execution, we blend creativity with data-driven insights, delivering personalized, engaging experiences across platforms. Elevate your brand with our powerful visual narratives – where innovation meets imagination.Film portfolio, coming soon!
Our Mission
Revolutionize education through visually stunning, human-centric design that transforms learning into an immersive and captivating experience.Push the boundaries of storytelling in film and advertising, harnessing cutting-edge technology to craft narratives that resonate deeply and expand the horizons of human imagination.Pioneer the fusion of creativity and data-driven insights, delivering personalized, engaging content across all platforms.Lead the vanguard of multimodal AI integration in creative processes, unlocking new realms of possibility in visual and narrative expression.Through our relentless pursuit of this vision, Arete Techne stands at the vanguard of a new era, where the boundaries between learning, creating, and evolving cease to exist, and human imagination knows no limits.
Founder - Anubhav Joshi
Anubhav, at Ponte Vecchio in Florence, enjoying the gentle breeze over the River Arno.